Our newsletterVendor reportGraphite and Similarweb, 2026
Feature, solution and pricing pages are the most common landing page type at 37% of US advertisers
Creatives
ChatGPT Ads: Share of US advertisers using each landing page type (%)
ChatGPT Ads: Share of US advertisers using each landing page type (%)| Landing page type | Share of advertisers (%) |
|---|---|
| Feature | Solution | Pricing | 37% |
| Signup | Demo | Campaign LP | 16% |
| Homepage | 15% |
| Product or Item | 14% |
| Category | Collection | Location | 12% |
| Article | Guide | Listicle | 5% |
- Reader Note:
- Figure reports the share of 400+ US advertisers using each landing page type in a roughly 28-day window ending August 15, 2026. The 37% value is the share of advertisers assigned to the "Feature | Solution | Pricing" bucket, not the share of pages. Other buckets shown are Signup | Demo | Campaign LP at 16%, Homepage at 15%, Product or Item at 14%, Category | Collection | Location at 12%, and Article | Guide | Listicle at 5%. Landing pages were crawled and classified from page content, and the source says the classifier was 84.7% accurate against blind human labels.
- Evidence:
- Observed behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Similarweb user panel across 9 live ChatGPT ad markets (panel size not disclosed), plus Graphite analysis of 95k+ US ChatGPT ads from 500+ advertisers, 70k+ creatives, 50k+ headlines, and 8k+ landing pages from April to mid-August 2026.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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