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PractitionerLily Ray, 2026

Compared to June, Google’s AI Overviews now cite 38% fewer self-promotional 'best of' listicles

Citation & visibility tracking

38%

fewer self-promotional 'best of' listicles are cited by Google AI Overviews in B2B software queries compared to June 2026

Reader Note:
A three-month comparison on B2B software queries, with no count of queries or listicles given at either end, so the base behind the 38% is not recoverable. There is also no figure for it: unlike the 184-listicle outcome table, this comparison exists only in the article's prose. What counts as a self-promotional listicle is the author's own classification, applied by one person with no second reading.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source never says how this number was measured.
  • The source never says how big its sample was or what went into it.

Go deeper on this topic

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

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Citation & visibility trackingTrend

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

Vendor report

BrightEdge, 12 Feb 2026

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

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