30% of B2B organizations say they offer very personalized chatbot interactions

Workflow & automation

B2B marketing personalization by strategy: Share of respondents with very personalized chatbot interactions, by growth status (%)

B2B marketing personalization by strategy: Share of respondents with very personalized chatbot interactions, by growth status (%)
Group	Share of respondents with very personalized chatbot interactions (%)
Winners	41%
Laggards	24%
Overall	30%

Reader Note:: At 30% this sits with the rest: social media, events, website and e-commerce and email all at 32%, SEO and SEM at 29%. The answer may describe intent as much as what is actually running, and for chatbots in particular the survey does not separate a rules-based script that greets you by name from anything that adapts to the individual.
Evidence:: Self-reported behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Survey of nearly 4,000 decision-makers across 13 countries and multiple industries; further sampling details not disclosed in the provided text.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how this number was measured.
The source says how much it looked at, but not how any of it was chosen.

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