49% of CEO and founder respondents are building agentic AI products, versus 27% of other respondents

Workflow & automation

Reader Note:: From the title-seat cut of the status question. CEO or founder (base 74): 49% building, 19% piloting, 23% in production, 9% exploring. Other or unclassified (base 129): 27% building, 32% piloting, 19% in production, 22% exploring. Seats were inferred from job titles using keyword rules; rows cover 218 of 230 respondents, with 12 respondents in other title groups not shown. The source says it cannot tell whether the gap reflects company type, event selection or real behaviour.
Evidence:: Self-reported behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Deduplicated respondents from Open Future Forum marketing and go-to-market events. Base 230 for the agentic status question and 218 for the impact question; respondents were not exclusively CMOs, and results describe event cohorts rather than all CMOs.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
The two groups were not split at random — they picked their own side. The difference may have been there before anything was measured.
This comes from a company with a commercial interest in this market, so it is not a neutral source.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

90% of CMOs are experimenting with AI but fewer than 10% have scaled it or realized value across marketing workflows

42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

77% of brands say AI-assisted influencer campaigns perform better