Founders most often cite faster content as AI’s benefit (48%), while other respondents most often cite better customer knowledge (48%)

Workflow & automation

Reader Note:: From the title-seat cut of the impact question. Bases: 89 CEO or founder, 96 other or unclassified, 13 technology. Seats were inferred from job titles using keyword rules, not chosen by respondents. Rows cover 198 of 218 respondents; 20 respondents in other title groups are not shown. The technology row is too small to rely on. Multi-select: respondents could pick several benefits, and the gaps between benefits within each group are only a few points.
Evidence:: Self-reported behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Deduplicated respondents from Open Future Forum marketing and go-to-market events. Base 230 for the agentic status question and 218 for the impact question; respondents were not exclusively CMOs, and results describe event cohorts rather than all CMOs.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
The two groups were not split at random — they picked their own side. The difference may have been there before anything was measured.
This comes from a company with a commercial interest in this market, so it is not a neutral source.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

90% of CMOs are experimenting with AI but fewer than 10% have scaled it or realized value across marketing workflows

42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

77% of brands say AI-assisted influencer campaigns perform better