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Vendor reportPromptwatch, 18 Aug 2026

Reddit's citation share in Google AI Mode dropped by 30.5% from 2.22% to 1.54% over the reporting period, with a clearer dip at the end of July

Citation & visibility tracking

30.5%

relative drop in Reddit's citation share in Google AI Mode between the first and last seven days of July–August 2026

Reader Note:
Both ends are small shares, so a 30.5% fall is a move of under seven tenths of a percentage point: Reddit went from 2.22% of citations to 1.54%. Read the relative and absolute figures together, because the relative one sounds far larger. The sharpest part came at the end of July, with a gradual decline after. This is the Google AI Mode half of the story; the same source records a much steeper fall in ChatGPT Search over ten days in August.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Aggregated monitoring data from millions of prompt responses across major AI platform user interfaces; exact prompt sample, selection method, and platform-specific counts are not disclosed.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source says how much it looked at, but not how any of it was chosen.

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