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Vendor reportSeer Interactive, 28 Jul 2026

5.4% of observed ChatGPT ads had the advertiser named in the response above the ad in Seer’s July 2026 tracking

Citation & visibility tracking

5.4%

of 3,697 observed ChatGPT ads had the advertiser named in the response above the ad in Seer’s July 2026 tracking

Reader Note:
Based on 3,697 ads observed in Seer’s tracking workspaces over about two weeks in July 2026. The 5.4% figure is the share of observed ads where the advertiser also appeared in ChatGPT’s response text above the ad. The same sentence reports that advertisers were cited as a source in 3.3% of cases. The source does not disclose the full prompt set, markets covered, or exact matching method used to decide whether the advertiser appeared in the response.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
About two weeks of data from Seer's own AI tracker and client AI tracking workspaces; ads visible in 96 of 97 workspaces; 3,697 unique advertisers counted. Prompt selection and total tracked responses not fully disclosed.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • The source never says how this number was measured.
  • Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
  • The source says how much it looked at, but not how any of it was chosen.

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