AI shopping traffic from Amazon Rufus and Alexa to product pages grew 380–567% year-over-year every month from February to June 2026

Channel validation

Month	MoM (%)	YoY (%)
Feb 2026	-45.1%	566.7%
Mar 2026	19.5%	536%
Apr 2026	-7%	461%
May 2026	21.7%	380.1%
Jun 2026	26%	537.2%

Amazon Rufus/Alexa Shopping AI traffic to PDPs: YoY & MoM growth

Reader Note:: Year on year the five months run 566.7% in February, 536.0% in March, 461.0% in April, 380.1% in May and 537.2% in June 2026. Month to month the same traffic is volatile rather than climbing: -45.1%, +19.5%, -7.0%, +21.7% and +26.0% over those months. No absolute volume is published, and multiples this large mean the base a year earlier was very small.
Evidence:: Observed behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Statista Consumer Insights: two surveys (Global Consumer Survey and Consumer Insights Pulse), ages 18-64, in US/UK/Germany. Respondent counts: US Global=60,356 / Pulse=7,326; UK Global=23,343 / Pulse=7,309; Germany Global=35,911 / Pulse=7,309. Statista Market Insights: bottom-up modelling using historical ARPU adjusted by country/segment-specific drivers (no respondent sample — modelled, not surveyed).

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Comparing yourself against a similar segment, and choosing what to test next.

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Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
The source never says how this number was measured.
Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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11.4%

of shopper sessions in the US involved an AI tool as of June 2026, up 2.3 percentage points from a year earlier

is the short-term ROI index for influencer campaigns in the UK, right on the market average with 4.5% of short-term sales (excluding campaigns that produced no result)

21–26%

of consumers in the US, UK, and Germany report using AI tools to research products online, per Statista's 2026 Global Survey (Jul 2025–Jun 2026).

AI shopping traffic from Amazon Rufus and Alexa to product pages grew 380–567% year-over-year every month from February to June 2026

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