Chatbots are the AI tools social media marketers use most (69.2%), ahead of visual AI (59%)

Workflow & automation

Most common AI tool types used

Most common AI tool types used
AI tool type	Share of social media marketers (%)
Chatbots/conversational tools	69.2%
Visual AI	59%
Text generation	41%
Productivity assistants	28.2%
Audio/voice	17.9%
No AI tools	10.3%

Reader Note:: On the base of 39 for this question, 69.2% is 27 people, 59% is 23 and 10.3% is 4. People could name several tool types, so the shares add up to more than 100%. The same chart shows 10.3% using no AI tools at all, which matches the 10.3% who elsewhere report using AI rarely or never. The question asks about categories of tool, not named products.
Evidence:: Self-reported behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Exact numbers, or saying that one thing caused another.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how big its sample was or what went into it.
The source never says how this number was measured.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)

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90% of CMOs are experimenting with AI but fewer than 10% have scaled it or realized value across marketing workflows

42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

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