Most social media marketers rework AI output heavily before publishing: 43.2% edit it moderately and 35.1% extensively

Workflow & automation

Level of editing applied before AI-assisted content is published

Level of editing applied before AI-assisted content is published
Editing level	Share of social media marketers (%)
Moderate editing	43.2%
Extensive editing	35.1%
Light touch	21.6%

Reader Note:: The question offered only three answers — moderate editing, extensive editing and a light touch — and no option for publishing AI output unedited, so these figures cannot show how many teams skip editing altogether. It was answered by 37 people, so 43.2% is 16 of them, 35.1% is 13 and 21.6% is 8. The report does not define what moderate or extensive editing means.
Evidence:: Self-reported behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Not disclosed

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Getting a rough orientation, and deciding what to check yourself.

Exact numbers, or saying that one thing caused another.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how big its sample was or what went into it.
The source never says how this number was measured.

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