AI assists a minority of posts for 53.9% of social media teams: 30.8% use it on <25% of posts

Workflow & automation

How much social content is AI-assisted?

How much social content is AI-assisted?
Share of posts that are AI-assisted	Share of social media marketers (%)
1-25% of posts	30.8%
26-50% of posts	23.1%
51-75% of posts	10.3%
76-100% of posts	17.9%
Not sure	10.3%
0% (no AI assistance)	7.7%

Reader Note:: This is a single-choice question on a base of 39, so 30.8% is 12 people, 23.1% is 9 and 17.9% is 7. The same 39 include 10.3% who answered "not sure" and 7.7% who said AI touches none of their posts. The question counts how many posts AI touches, not how much of each post it writes.
Evidence:: Self-reported behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Exact numbers, or saying that one thing caused another.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how big its sample was or what went into it.
The source never says how this number was measured.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

90% of CMOs are experimenting with AI but fewer than 10% have scaled it or realized value across marketing workflows

42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

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