Social media marketers most often use AI for content ideation and for analytics & reporting, 59.5% each

Workflow & automation

How is AI used in social media marketing?

How is AI used in social media marketing?
Task	Share of social media marketers (%)
Content ideation & trend research	59.5%
Analytics & reporting	59.5%
Caption/copy writing	45.9%
Visual/video creation	40.5%
Optimization	10.8%
Automation	5.4%

Reader Note:: This question was answered by 37 people, so 59.5% is 22 of them, 45.9% is 17 and 5.4% is 2. Respondents could pick several tasks, so the shares add up to more than 100%. The report does not say whether AI does these tasks well — only that it is used for them.
Evidence:: Self-reported behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Exact numbers, or saying that one thing caused another.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how big its sample was or what went into it.
The source never says how this number was measured.

10%

of organisations are realising significant ROI from agentic AI in Deloitte’s 2025 survey of 1,854 EMEA executives

24–56%

of marketing tasks are currently performed using AI or ML, rising to over half in three years according to US CMOs (2026 survey)

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

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42.3%

of wrong AI answers were overridden with incentives and item-level feedback in Study 3 versus 20.0% in the control group

14%

average increase in sales productivity reported from using AI in marketing by US companies (2026 survey)

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