Vendor reportAhrefs, 17 Apr 2025

99.2% of US keywords that trigger AI Overviews are informational in intent

Keyword & topic research

99.2%

Share of keywords triggering AI Overviews that are informational, not transactional or navigational

Reader Note:: This figure is borrowed from an earlier Ahrefs analysis and does not come from this study's own dataset or period, so it should not be read as a finding of the click-loss study it sits inside. Which keywords count as informational is Ahrefs' own intent classification, and that classification is what the 99.2% measures. A figure this close to 100% leaves almost no room for the commercial and transactional keywords other studies find AI Overviews on, which is worth holding against it.
Evidence:: Observed behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: 300,000 keywords pulled from Ahrefs' Keywords Explorer database: 150,000 keywords that trigger an AI Overview and 150,000 similar informational-intent keywords without an AI Overview. Click-through rate data came from aggregated Google Search Console data (desktop) for each keyword, compared between March 2024 and March 2025.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how this number was measured.

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100

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100

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99.2% of US keywords that trigger AI Overviews are informational in intent

Good for

Not for

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