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Vendor reportSimilarweb (co-written with Statista), 2026

Skin Care is the second-most common beauty topic in ChatGPT prompts, close behind Hair Care

Keyword & topic research

77

is Skin Care's topic index score for US beauty ChatGPT prompts, second only to Hair Care (indexed to 100)

Reader Note:
From a topic-index treemap covering Hair Care, Skin Care, Makeup, Fragrance and Other.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Statista Consumer Insights: two surveys (Global Consumer Survey and Consumer Insights Pulse), ages 18-64, in US/UK/Germany. Respondent counts: US Global=60,356 / Pulse=7,326; UK Global=23,343 / Pulse=7,309; Germany Global=35,911 / Pulse=7,309. Statista Market Insights: bottom-up modelling using historical ARPU adjusted by country/segment-specific drivers (no respondent sample — modelled, not surveyed).

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • The source never says how this number was measured.
  • Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.

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Keyword & topic researchTrend

100

is the topic index score for Home Decor in US Home & Garden ChatGPT prompts, the highest-scoring topic in the category (indexed to top topic = 100)

Vendor report

Similarweb (co-written with Statista), 2026

Home Decor tops ChatGPT Home prompt topics in the US

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