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Vendor reportSimilarweb (co-written with Statista), 2026

Shoppers increasingly ask AI shopping assistants for several product attributes at once, not single keywords

Keyword & topic research

Reader Note:
Based on analysis of shopper prompt/query data within Marketplace AI assistants; no query volume or sample size disclosed.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Statista Consumer Insights: two surveys (Global Consumer Survey and Consumer Insights Pulse), ages 18-64, in US/UK/Germany. Respondent counts: US Global=60,356 / Pulse=7,326; UK Global=23,343 / Pulse=7,309; Germany Global=35,911 / Pulse=7,309. Statista Market Insights: bottom-up modelling using historical ARPU adjusted by country/segment-specific drivers (no respondent sample — modelled, not surveyed).

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Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
  • This was measured in one market. It may not hold where you are.

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Keyword & topic researchTrend

100

is the topic index score for Home Decor in US Home & Garden ChatGPT prompts, the highest-scoring topic in the category (indexed to top topic = 100)

Vendor report

Similarweb (co-written with Statista), 2026

Home Decor tops ChatGPT Home prompt topics in the US

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