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Vendor reportSimilarweb (co-written with Statista), 2026

Home Decor tops ChatGPT Home prompt topics in the US

Keyword & topic research

100

is the topic index score for Home Decor in US Home & Garden ChatGPT prompts, the highest-scoring topic in the category (indexed to top topic = 100)

Reader Note:
The 100 is an index, not a percentage or a count: the most-prompted topic in the category is set to 100 and every other topic is scaled against it. So this says Home Decor leads US ChatGPT prompts in Home, not that it accounts for all of them. The report does not publish the number of prompts behind the index or how prompts were assigned to topics.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Statista Consumer Insights: two surveys (Global Consumer Survey and Consumer Insights Pulse), ages 18-64, in US/UK/Germany. Respondent counts: US Global=60,356 / Pulse=7,326; UK Global=23,343 / Pulse=7,309; Germany Global=35,911 / Pulse=7,309. Statista Market Insights: bottom-up modelling using historical ARPU adjusted by country/segment-specific drivers (no respondent sample — modelled, not surveyed).

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • The source never says how this number was measured.
  • Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.

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