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Vendor reportSemrush, 21 Jul 2025

Half of ChatGPT 4o's links point to business or service websites

Citation & visibility tracking

50%

Share of links ChatGPT 4o returns that point to a business or service website

Reader Note:
This split is for ChatGPT 4o responses; other models may show similar breakdowns.
Evidence:
Observed behaviour
Vendor interest:
High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Based on over 500 high-value digital marketing and SEO-related topics and subtopics, translated into specific search terms and prompts, tested across Google AI Overviews, Google AI Mode, ChatGPT, Claude, and Perplexity. Exact geographic scope and per-model query counts are not disclosed.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • The source never says when this data was collected. It could be considerably older than the publication date suggests.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • The source says how much it looked at, but not how any of it was chosen.

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Citation & visibility trackingTrend

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

Vendor report

BrightEdge, 12 Feb 2026

Only about 17% of AI Overview citations also rank in the organic top 10, while just over half are somewhere in the top 100.

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