Our newsletterVendor reportAirOps, 21 Jul 2026
85% of brand mentions in AI search come from third-party sources, not the brand’s own domain
Entity & brand presence
85%
of brand mentions in AI search come from third-party sources, not from the brand's own site
- Reader Note:
- Drawn from AirOps' analysis of more than 21,000 brands.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Mixed source. AirOps references analyses of more than 12,000 pages, more than 21,000 brands, and 5.5 million AI answers, plus outside surveys and customer examples. Selection and detailed methodology are not disclosed on this page.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
- The source never says how this number was measured.
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